Discussion about this post

User's avatar
Al DuClur's avatar

In mainland China, Taiwan and Thailand I have found that if a food item is not local, they dump sugar in it to make it seem palatable. So you get sweet Mexican food, bread, sandwiches and pizza. To make pizza palatable they also give you at fistful of ketchup packages.

Foreign food took a similar path in the US. The first big hit was Chef Boyardee. To make it acceptable to Americans, they stripped the pasta of all the scarey flavor and put it in a can. All you had to do was open the can and dump it in a pot.

Thais have traditionally viewed foreign food as something only foreigners would eat so it has always been priced at a premium (usually a higher price than in the US). They figure you might as well milk those farang. Now some Thais are realizing that if you price it where Thais can eat it (thanks to social media there is a market) you make more money. However that change is very slow in happening because the allure of getting farangs to pay a lot is very powerful.

Expand full comment
14 more comments...

No posts